Key Takeaways Every ad from a licensed Brazilian operator must carry a Finance Ministry warning, such as “betting makes you lose money.” Ads cannot present betting as investment, show winnings as bait, or use commentators’ authority to induce wagers. Violators face fines up to 20% of revenue, 180-day suspensions, and license revocation; rules bite from July 17. A cigarette-label model for gambling ads Finance Minister Dario Durigan announced the package Thursday, with two ordinances slated for publication in the official gazette Friday and a compliance deadline of July 17. The centerpiece requires every advertisement from an authorized operator to carry …


