Key Takeaways
- WLFI, a Trump-backed crypto project, has introduced a loyalty program.
- Users are rewarded with points for trading, holding, staking, and using its USD1 token.
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World Liberty Financial, the DeFi venture backed by President Trump and his sons, announced today the upcoming launch of a loyalty points program for users of its flagship stablecoin, USD1.
🦅 BIG NEWS: USD1 Points Program is coming! We’re preparing to launch a new loyalty program built exclusively for USD1 — starting with selected partners. pic.twitter.com/X3OEWlGHhL
— WLFI (@worldlibertyfi) August 7, 2025
Through this program, World Liberty Financial wants to reward users who contribute to the project’s growth. This is comparable to how loyalty programs work in the traditional sectors.
As a first step, the team plans to kick off the initiative with selected crypto exchange partners, which will set their rules for how users can earn points.
As noted, eligible USD1 users will soon be able to earn points through various activities, including trading USD1 pairs on participating exchanges and maintaining USD1 balances, with specific rules to be announced by individual partners.
Future point-earning opportunities will include staking USD1 for yield, using USD1 in approved DeFi protocols, and engaging with the WLFI mobile app.
“Stablecoins help drive the crypto economy — trading, payments, and DeFi — yet users rarely see direct rewards for driving adoption,” World Liberty Financial stated. “The USD1 Points Program changes that by finally rewarding the real force behind growth: users.”
The exact launch date and complete details about the point calculation methods will be announced later by World Liberty Financial and its partners.
In June, World Liberty Financial distributed USD1 stablecoins to wallets holding its WLFI tokens following a nearly unanimous vote supporting the measure, according to Lookonchain.
Looks like Trump’s World Liberty (@worldlibertyfi) is airdropping 47 $USD1 to every wallet that participated in the $WLFI sale.https://t.co/kbyhK9usHQ pic.twitter.com/YT8Y7IpfpU
— Lookonchain (@lookonchain) June 4, 2025
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