Key Takeaways Sydney Sweeney’s new Novig ad mocks insider trading on “dictators dying” and bets on war. Novig posted the 30-second spot on Oct. 11, a month after its Sept. 9 launch ad drew athletes’ criticism. A Sports-Only Pitch Aimed at Rivals’ Other Markets Novig posted the 30-second ad on X on Sunday, Oct. 11, with the caption “No dictators. No market manipulation. No insider trading. No BS. Just sports.” Sweeney, who joined the company as an equity holder, appears topless again and opens with a joke about the markets themselves: “There are grown men making spreadsheets to bet on …


