Key Takeaways BofA survey found 20% of Americans call sports betting an investment; 40% of Gen Z do. Across all generations, event contracts were seen as more investment-like than betting. Bettors recovered under 75 cents per dollar every month from January through July. A Perception Gap Matching Industry Positioning The survey ran from March 24 to 31, covering 2,351 people. Significant majorities of Baby Boomers and Gen X rejected the idea that sports betting is investing, though roughly a third of both groups still declined to treat event contracts as a legitimate investment, leaving the balance of those generations more …