The marketing industry has a vocabulary problem. Ask any CMO about their distribution strategy and they will describe their content calendar. Ask about their channel mix and they will explain their paid media budget. Ask how they ensure their brand shows up inside the AI-generated answers their customers are already reading and most will go quiet. “Distribution” has become a synonym for “posting.” That is why most brands are invisible. Mohit Ahuja has been sitting with this problem since a campaign he ran at Cultbike.fit did something he did not fully understand until he looked at the data underneath it. …