Key Takeaways Novig says trading volume rose nearly 94% in the 20 days around its Sept. 9 Sydney Sweeney ad. First-time depositors jumped more than 218% and app downloads climbed 187%, co-founder Jacob Fortinsky said. The sports-only prediction market’s new funding round reportedly values it at $2 billion, up from $500 million. The Figures Overlap With the NFL Kickoff Novig co-founder Jacob Fortinsky shared the growth figures with CNBC, saying trading volume rose nearly 94% and first-time depositors more than 218% in the 20 days before and after the “Just Sports” campaign launched on Sept. 9. Active users climbed 96% …


