Key Takeaways Kalshi is in advanced talks to sponsor The Athletic, Front Office Sports reported Aug. 24. The Athletic’s exclusive Betmgm partnership, announced in January 2021, reportedly lapsed earlier this year. Kalshi has previously sponsored Athletic content on Tiktok during the World Cup. Talks Would Fill a Slot Left by an Exclusive Sportsbook Deal The Athletic and Kalshi are in advanced talks over a sponsorship, Front Office Sports reported on Aug. 24, citing multiple sources. No deal has been finalized. One source told the outlet that The Athletic has held discussions with several betting and prediction-market companies since its Betmgm …