HubSpot’s fast factsOur star rating: 4/5 Pricing: Robust free version for up to 5 users. Paid tiers start at $15 per seat per month when billed annually. Key features:
|
|---|
HubSpot is a popular customer relationship management platform with robust free and paid features that help streamline entire sales and marketing strategies. Its custom pipelines and activity tracking make it easily scalable to fit any organization’s sales and customer management needs.
HubSpot remains a top-rated CRM for customer support and integration capabilities However, if you need software with more advanced technology and reporting features, other options are available.
Pricing
- Free CRM: Free for up to 5 users with contact management, quotes, live chat, and more.
- Sales Hub Starter: $15 per seat per month, billed annually, or $20 when billed monthly.
- Starter Customer Platform: $15 per seat per month, billed annually, or $20 when billed monthly. This plan includes access to Marketing and Service Start Hub.
- Sales Hub Professional: $90 per seat per month, billed annually, or $100 when billed monthly, and a one-time $1,500 onboarding fee.
- Sales Hub Enterprise: $150 per seat per month, with an annual commitment. A one-time $3,500 onboarding fee applies.
SEE: For more details about HubSpot’s offerings and pricing, check out HubSpot’s Product and Services Catalog.
Key features of HubSpot
Call tracking
HubSpot’s call tracking system allows users to place and record client calls directly from the browser platform. This system automatically logs and tracks each call to the correct customer profile. It also prioritizes outbound calls, enabling sales reps to start daily calls sooner and begin selling faster.
Sales playbooks
HubSpot’s sales playbook software equips sales reps with interactive sales plays, scripts, guides, and more. Users can customize the playbooks to align with their organization and selling style. The software also provides real sales data, drawing from structured notes and multiple-choice questions and answers.
Conversation intelligence
HubSpot’s conversation intelligence tracks sales rep performance on customer calls and provides coaching tips based on data-driven insights. Users don’t need to switch dialing software or waste time training on a new calling service. This feature works with HubSpot’s calling tool, Zoom, JustCall, Kixie, and more.
Sales analytics and reporting
Users can choose from dozens of pre-made report styles or customize their own to view business analytics. The reports display pipeline revenue, individual sales progress, or target attainment. HubSpot’s analytic feature allows admins to monitor sales activities and create unique coaching insights. This tool benefits businesses of all sizes, including small businesses that need to identify market and customer patterns.
PREMIUM: Explore a full CRM feature comparison.
HubSpot pros and cons
| Pros | Cons |
|---|---|
|
|
Alternatives to HubSpot
HubSpot’s dashboard and pipeline customization have limitations, and its higher support tiers and add-ons can be costly. Some alternatives, like Pipedrive, Zoho CRM, and Creatio, offer similar core features in their free tiers with additional technology features..
When researching the right CRM for your organization, first consider your budget, whether the software specializes in your industry, and it scales to meet the size and needs of your business. For our full review of alternatives, see our HubSpot Alternatives page.
DOWNLOAD: Compare the top CRMs for small businesses.
| Software | HubSpot CRM | Pipedrive | Zoho CRM | Creatio |
|---|---|---|---|---|
| Custom dashboards | Limited | Yes | Limited | Yes |
| Native integrations | Yes | Yes | Yes | Yes |
| Third-party integrations | Yes | Yes | Yes | Yes |
| AI-powered features | Yes | Yes | Yes | Limited |
| Free trial | No | 14 days | 15 days | 14 days |
| Starting price* | Free starting price | $14 per user per month | Free starting price | $15 per user per month |
* Pricing details are based on annual subscription rates. Different rates may apply for per-month billing.
Pipedrive
Pipedrive is a user-friendly CRM known for its visual pipelines that simplify sales processes. It is a great option if you want sales-focused software without any additional marketing tools. Although Pipedrive doesn’t offer a free-for-life version, its starting price remains competitive. For a closer look, check out my detailed comparison of Pipedrive and HubSpot.
SEE: For more information on Pipedrive, check out my Pipedrive review.
Zoho CRM
Zoho CRM offers sales and marketing features, similar to HubSpot but places a greater emphasis on social media marketing and online lead generation. The platform is easy to navigate and offers more advanced data and forecasting features than HubSpot. I have a full comparison breakdown of Zoho CRM and HubSpot that I recommend checking out.
SEE: For more details, explore this in-depth review of Zoho CRM.
Creatio
Creatio is a no-code platform that supports marketing, sales, and service teams. It offers end-to-end sales management tools to completely automate workflows. While you can easily customize Creatio without any coding expertise, it doesn’t provide a free version of its platform. If you want a free CRM with even more AI functionality, I recommend HubSpot over Creatio.
SEE: Want to know more? Read my review of Creatio.
Review methodology
To review HubSpot and its offerings, we used our inhouse rubric of criteria that we consider most important for assessing general CRM software. Next, we compared HubSpot against industry standards in this scoring tool. We relied on HubSpot’s own online resources and incorporated real user feedback and ratings.
Below is the breakdown of the criteria used to score HubSpot:
- Cost: Weighted 25% of the total score.
- Core features: Weighted 25% of the total score.
- Customizations: Weighted 15% of the total score.
- Integrations: Weighted 15% of the total score.
- Ease of use: Weighted 10% of the total score.
- Customer support: Weighted 10% of the total score.
FAQs
Is HubSpot a good CRM?
Yes, HubSpot is a well-rounded and accommodating CRM solution that frequently ranks highly in CRM guides. As one of the top CRM software providers, HubSpot helps businesses identify leads, nurture relationships, and gain valuable insight into business strategies. It supports end-to-end sales processes and offers scalability to meet the needs of companies of all sizes and industries.
How much does HubSpot CRM cost?
HubSpot pricing starts with their free CRM, which includes features like AI capabilities, contact management, deal pipelines, meeting schedulers, and live chat. From there, pricing is per user or seat. The Starter tier costs $15 per user, per month.
What features does HubSpot CRM offer?
HubSpot provides several features, including:
- Segmenting incoming leads based on preset scores.
- Email tracking.
- Custom reporting dashboards.
- Social media integrations.
- Support for multiple currencies.
- E-signature collection.
- Individual sales representative productivity tracking.
How does HubSpot compare to other CRMs?
HubSpot stands out by offering more free tools, AI functionality, and integrations than most CRM providers. Its marketing, sales, and service solutions cater to industries such as banking, hospitality, e-commerce, B2B, and technology. However, HubSpot’s higher-tier plans are significantly more expensive than those of its competitors.
