Some people watch the Super Bowl for football. Some people watch it for the halftime show. But for many of us, the significantly more expensive-than-usual commercials are the star of the show.
With Super Bowl LX on everyone’s minds, it’s time to take stock of the best commercials that aired during the game. Some of them went online as much as a week ahead of time, while others waited until the game to strut their stuff. Here are the best Super Bowl LX commercials as far as we’re concerned.
Anthropic made fun of ChatGPT
Anthropic has launched a series of Super Bowl ads to make fun of OpenAI for leaning into ads on ChatGPT.
Guy Fieri gets a makeover for Bosch
Beloved internet chef Guy Fieri is teaming up with power tool maker Bosch for its “Like a Bosch” campaign. The spot opens on a surprisingly restrained version of Fieri, clean-shaven and sans frosted tips, doing mundane everyday tasks. Once Bosch tools enter the picture, he snaps back into his full Flavortown persona, flames and all.
The Budweiser horses are at it again
Google tries to humanize Gemini AI
Google’s “New Home” spot centers on a mother walking her son through the empty rooms of a house she’s just purchased for them. The ad then pivots to showcase the capabilities of Gemini AI, which fills each room with furniture and objects tailored to what the boy wants.
It’s meant to be warm and aspirational, framing AI as a helpful collaborator rather than something cold or abstract — a fear that some ChatGPT users have been freaking out over.
Amazon Alexa wants to kill Chris Hemsworth
One of several ads the tech giant is rolling out, this spot stars Chris Hemsworth spiraling over just how advanced Amazon’s Alexa has become, to the point where he’s convinced it might be capable of killing him.
The premise is played entirely for laughs, with the Avengers actor dramatically preparing for the worst, including squaring up against a bear, while Alexa calmly reassures him that it harbors no ill will.
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HR tech firm Rippling has Tim Robinson going mad
Capitalizing on the critical success of The Chair Company, HR software firm Rippling released a 30-second spot starring Tim Robinson in full spiral mode. The ad finds Robinson growing increasingly unhinged after realizing he still hasn’t been paid, only to discover his company is inexplicably juggling multiple global payroll platforms.
More vibe coding from Base44
This spot is more straightforward, depicting a group of office workers reacting in awe as an AI-powered program seemingly codes an entire app on demand. The pitch is clear: effortless creation at the push of a button.
Whether the software actually works out of the box or avoids the security and stability issues that plague most vibe coding projects remains an open question, but that uncertainty isn’t something the ad lingers on.
T-Mobile and the Backstreet Boys want to sell phone plans
Backstreet Boys are back with T-Mobile, popping up at the carrier’s Times Square store to serenade unsuspecting customers about why they should switch providers.
Hellman’s Neil Diamond parody
Neil Diamond cover singers are having a moment. Hellmann’s continues its Super Bowl nostalgia streak by leaning hard into ’80s vibes, this time with Andy Samberg playing Meal Diamond, crooning passionately about his love for mayonnaise on sandwiches.
Ritz takes you to the islands
Actors Jon Hamm and Bowen Yang star in a Ritz cracker ad where they’re “salty” — get it? — about not getting invited to a stellar island party.
State Farm parodies a Bon Jovi song
State Farm enlisted Danny McBride and Keegan-Michael Key to parody Bon Jovi’s “Livin’ on a Prayer.” They sang as the “other” insurance guys who barely cover a thing.
Benson Boone and Ben Stiller go bananas
Singer (and guy who does flips) Benson Boone and actor Ben Stiller did a spot for Instacart where they played ’80-ish musicians trying to sell you bananas. We won’t spoil it…but Stiller does try to match Boone’s acrobatics.
Emma Stone gets dramatic about domains
It does seem like all the good domain names are taken — and actor Emma Stone delivered an overly dramatic performance about it for Squarespace.
We’ll be updating this with all of the latest trailers, so be sure to check back throughout the night.
