On the 2025 Paris Blockchain Week, CryptoPotato spoke to Dimitar Stalimirov, Director of Model Advertising at Nexo, who provided perception into how the corporate is repositioning itself throughout the monetary providers and digital property house.
Because the trade continues shifting, Nexo seems to be adapting by exploring new advertising and marketing methods, enterprise verticals, and shopper engagement strategies. One in every of these, and maybe a extra thrilling one for the broader viewers is thru sports activities partnerships.
Strategic Sponsorships to Construct Relevance
Nexo has just lately began to discover partnerships within the sports activities world, with a give attention to tennis. Their first involvement got here by means of a sponsorship on the tennis match held in Acapulco, however additional plans are underway. In line with Stalimirov, this transfer isn’t nearly visibility, however about aligning with a audience.
“Our viewers are people who find themselves extra into, I might say, prosperous sports activities,” he stated. “However we’re not excluding any alternative that could be invited to the desk.”
The purpose is to deliver the model nearer to its customers, not simply by means of monetary providers, however by collaborating in areas their clientele already engages with.
“We need to be not only a service supplier, but additionally a relatable model,” Stalimirov defined. He emphasised that Nexo is responding to shopper suggestions in its pursuit of name consciousness, saying, “We need to be nearer to them in each approach potential.”
From Alternate to Ecosystem
With a latest rebranding and a progress plan within the works, Nexo is positioning itself as greater than a standard alternate.
The corporate is engaged on increasing its providing to incorporate a broader set of economic merchandise, notably within the discipline of digital property.
“We’re absolutely going to broaden by way of varieties of merchandise and methods for our shoppers to diversify their portfolios,” Stalimirov stated.
He famous that shoppers aren’t coming to Nexo merely to commerce. They’re in search of a broader, extra built-in monetary expertise.
“You may alternate from Nexo, however that’s not why you’re coming,” he stated. “Should you’re wanting purely for an alternate, there are fairly a little bit of exchanges on the market.”
The corporate’s route seems to emphasise client-centric growth. Plans embody new B2B options and worldwide model campaigns supposed to construct consciousness and drive engagement with new audiences.
Navigating Challenges in a Shifting Panorama
Like many within the digital finance house, Nexo is navigating a quickly evolving regulatory and market setting. Compliance is non-negotiable, however so is sustaining a applicable shopper expertise.
“It’s a must to be compliant for positive, however it’s important to do it within the swiftest approach potential and in one of the best ways from a client standpoint,” stated Stalimirov.
Concerning the present state of the market, he took a measured view. Regardless of fluctuations and exterior pressures, reminiscent of geopolitical tensions, Stalimirov believes the basics stay stable.
“It’s a response and even an overreaction to one thing that’s not notably regarding for the trade,” he stated. “So to be trustworthy, yeah, I believe it’s a good time to get into the market. Don’t take it as monetary recommendation.”
This interview was produced in partnership with Binance Blockchain Week 2025.
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