It’s that time of year again, and Prime Day deals are back. The Amazon Prime Big Deal Days event—also known as Amazon Prime Day 2—is officially arriving on October 7 and 8, but early deals have already started flowing. The WIRED Reviews team has hundreds of years of collective experience covering shopping holidays such as this. What sets us apart is that we only write about actual deals on the gear and gadgets that we’ve hand-tested. We’re getting ready to cover the whole sale with a variety of stories and even a liveblog (and, hopefully, lots of caffeine.) Below, you’ll find the best deals we’ve managed to find so far. Come back for additional coverage when the event begins.
Get prepared with our guide on How to Shop Prime Day Like A Pro. We also have advice on avoiding scams on Amazon and making sure you’re getting all of your Amazon Prime perks.
Updated October 4, 2025: We’ve added 10 new deals on the Ninja CREAMi and Luxe Cafe Premier, multiple coffee devices and accessory ovens, and a Zojirushi rice cooker. We also swapped out dead deals and checked for accuracy throughout.
Featured in this article
Apple iPad (2025, A16) for $319 ($30 off)
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
This is the best iPad on the market. The 2025 Apple iPad (A16) is cute and comes in a few different colors in your choice of 128-, 256-, or 512-gigabyte storage. It has a modern design, USB-C charging, Touch ID, and two 12-MP cameras. It’s powerful enough for most people, and it doesn’t have support for Apple Intelligence (which may be a blessing or a curse). If you primarily use your tablet to watch videos, play mobile games, or do light work, it’ll be just fine (and you won’t overpay for features you aren’t using). One thing to note is that it only supports the first-generation or USB-C Apple Pencil. Check our guide to the Best iPad Accessories for additional picks.
Nothing Ear (a) for $89 ($20 off)
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Photograph: Parker Hall
The Nothing Ear (a) top our list of the best wireless earbuds. They look super cool, with a stylish semi-clear design, on-board touch controls, and a sleek charging case. They pack excellent sound and good noise cancellation, and they’re downright easy to use. The battery lasts about five and a half hours if you’ve got active noise cancellation on. They also pair easily with both Android and iOS devices. This deal comes within $10 of the best discount we’ve tracked.
Ugreen 145W Power Bank for $66 ($34 off)
Photograph: Ugreen
Ugreen’s charger is best power bank you can buy for tablets—surprisingly compact for a 145-watt charger with a 25,000-mAh battery. What makes this special is you can actually draw the full wattage while charging, which means this is the power bank for you if you want to charge fast.Wired reviewer Simon Hill notes this is the best lineup you can buy to keep your tablet charged at all times.
Anker MagGo Power Bank (10K) for $70 ($20 off)
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Photograph: Simon Hill
Anker
MagGo Power Bank (10K) (Qi2)
This is the best Qi2 power bank out of the many we’ve tried so far, and we’ve not yet seen it sell for less. It has a built-in kickstand, a two-way USB-C port, and a built-in LED display. You can attach MagSafe iPhones or Qi2 phones in landscape or portrait orientation. It’s not the beefiest power bank in the world, offering about one and a half charges for newer phones, but it’ll definitely come in handy if you just need a quick top-off while on the go—especially since you won’t need to bring your own cable.
Apple MacBook Air (M4, 2025) for $799 ($200 off)
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Photograph: Brenda Stolyar
Apple
MacBook Air (M4, 2025)
It’s hard to do much better than the MacBook Air (M4, 2025). The best laptop has beefy performance, terrific battery life, and is super quiet thanks to its fanless design. It also has support for two 4K external monitors, and the built-in M4 chip allows for on-device AI processing and support for Apple Intelligence. The webcam boasts 12 megapixels, which is an upgrade compared to previous models, too. It comes in your choice of four different colors and three storage configurations. Check our MacBook buying guide for additional recommendations.
Ninja CREAMi Bundle for $200 ($55 off)
CREAMi Ice Cream Maker Bundle
The Ninja CREAMi delivers on a wild promise. It’s a home device that can make ice cream out of seemingly anything. WIRED Reviewer Julia Forbes wrote that she and her husband like to take turns dazzling each other with far-flung ice cream recipes, and recommends it as a gift for newlyweds. Anyway, the bundle with extra ice cream tubs is more than 20 percent off in the leadup to Prime Day, less than the CREAMi alone generally costs. Prefer soft serve? The Ninja Swirl by CREAMi ($350) is also on sale for $45 off.
Arlo Pro 5S Security Camera for $100 ($80 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This is a great deal on our favorite outdoor security camera, and you can get in on it right before porch pirate season. The Arlo Pro 5 has clear footage, fast live-feed load times, and smart notifications. Recording at up to 2K resolution with HDR, it won’t struggle in low light thanks to night vision, and there’s also a color mode. Two-way audio is clear, and there’s a built-in siren too. You do need an Arlo Secure subscription to make the most of this camera, but the deal is solid. The multipacks are discounted, too.
Amazon Kindle Scribe (2024) for $300 ($100 off)
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Photograph: Nena Farrell
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Photograph: Nena Farrell
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Courtesy of Amazon
Amazon
Kindle Scribe (2024)
Full disclosure: A new Kindle Scribe is coming, but we still think this is worth buying. The Kindle Scribe is our favorite e-reader for taking notes. It works well as a digital notebook and as a way to read your favorite books. With a generous 10-inch display and a Premium Pen (with a soft-tipped eraser on the end) included, you can use it to plan, journal, or annotate. There are some AI software features like note summarization, too. We do wish it was waterproof, or that it had some color features like the new model will, but if you’re in the market for something like it, it’s worth considering. There’s a chance it will get slightly cheaper when Prime Day actually arrives, but it likely won’t be by much—especially considering this is a match of the lowest price we’ve tracked.
Ultrahuman Ring Air for $300 ($50 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
This smart ring is our favorite without a subscription. Importantly, due to a ruling by the FTC, these rings will no longer be available for purchase in the US after October 21 (though Ultrahuman says existing rings will still be supported). If you have been eyeing one, this deal is a match of the best we have tracked so far. The Ring Air can track your heart rate, blood oxygen, physical activity, and sleep, and it’ll offer insights about changes in your heart rate variability or skin temperature. There are some additional convenient features like a smart alarm that’ll wake you up during a lighter part of your sleep cycle, too.
Baratza Encore Coffee Grinder for $120 ($30 off)
Courtesy of Amazon
Baratza
Encore Burr Grinder
WIRED has devoted a lot of time to thinking about and analyzing the best coffee grinders—because frankly, the quality of the grind is every bit as important to determining how your coffee tastes as the machine you use to brew. What we keep discovering is that Baratza’s entry-level Encore grinder series performs shockingly well for its price range. At a $120 Prime Day deal, it’s punching far, far above its weight. Note this grinder is for drip, French Press and AeroPress. For espresso, you’ll want the Baratza Encore ESP ($200).
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